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Establish a Marketing and Advertising Company in Turkey
If you are looking forward to starting a company in Turkey, you will be pleased to get numerous advantages by being a part of the economic growth in Turkey. This also plays a great role in becoming one of the largest consumer markets all across Europe. In addition to this, it also helps in becoming one of the best producers of agricultural products across the Asian and European regions. Therefore, opening a marketing and advertising company in Turkey is a very good investment and very profitable.
When it comes to promoting goods and services produced in Turkey, the companies in Turkey are not left behind, as they take the help of marketing and advertising companies in Turkey to reach the maximum customers around the world and in Turkey as well. Due to this reason, the marketing and advertising sector in Turkey is in demand, as it helps various kinds of businesses to gain success and achieve their business goals. It also helps in expanding businesses all through the world. In the past few years, the numbers of marketing and advertising companies in Turkey have grown considerably.
If you are a foreign investor and want to open a marketing and advertising company in Turkey, you must proceed with the action under the Turkish Advertising Law. This law has recently been changed, so you must be aware of this amendment.
Turkey allows foreign investors to grab investment opportunities in Turkey in various industries, such as; agriculture, automotive, and even manufacturing. In addition to these industries, the demand for small sectors has also developed a lot with time. One such small sector is the marketing and advertising sector in Turkey. The foreign investors who are looking to open a business in small sectors in Turkey, can work perfectly and profit by opening a marketing and advertising company in Turkey.
At the same time, it’s very important to keep yourself updated with the modified Turkish Advertising Law by the Turkish Advertising Board. If you are new to this concept, taking help from an experienced lawyer in Turkey can be your best decision for establishing a marketing and advertising company in Turkey.
Marketing and Advertising Activities in Turkey
One of the main reasons for updating the previous TurkishAdvertising Law is to refine the marketing and advertising activities so that companies in Turkey can perform better. All these activities are relevant to the marketing and advertising of the products and services that encourage customers to buy these products and services. Some of these activities comprised of writing content, online channels, audio and visual practices.
In addition to compliance with the TurkishAdvertising Law, the marketing and advertising companies also work under the Turkish Customer Protection Law. If you take the guidance of a Turkish lawyer, the lawyer will explain all these aspects to you.
Regulations on Marketing and Advertising Companies in Turkey
We’ve mentioned earlier that the Turkish Advertising Law has recently been modified. So, the change has also been implied to the regulations followed by the companies in Turkey offering marketing and advertising services. If the investor is interested in opening a marketing and advertising company in Turkey, the investor in question must be familiar with these regulations, that are imposed on marketing and advertising companies in Turkey.
● You must ensure that marketing and advertising activities aren’t offensive,
● You must ensure that advertisements should provide accurate information regarding the products and services you are promoting as a part of your offered services,
● You must ensure that before placing advertisements on buildings, you must have permission from the city hall,
● You are allowed to provide marketing and advertising services through social media platforms,
Whether you are a local or foreign business person, you are allowed to open a marketing and advertising company in Turkey. The registration process of establishing a marketing and advertising company in Turkey is the same as other types of businesses. The key difference is that you don’t require any kind of special license.
Here is an article for further reading that you might be interested in; “Purchasing a Company in Turkey.” Some investors prefer to purchase a company in Turkey because it’s easier than establishing a new one.
Requirements and Limitations for Commercial Advertisement
There are high chances of getting a penalty to the advertisers or advertising companies by the Board if a commercial advertisement holds these activities;
● If the commercial ad is not; honest, true, or in compliance with the public order and personal rights, or the regulations set by the board for the advertising activities,
● If the commercial ad exploits the lack of knowledge or experience of the customers, or threatens the life and property of customers, or encourages violence,
It’s also advised to use marks, logos, and commercial names for the advertisements. It’s so because no advertisement should seem to have hidden content. This practice is completely forbidden in Turkey in all ways.
If in any case, an advertiser or a marketing and advertising company finds guilty about commercial advertisements in any way, they have to bear the burden of proof which may take a lot of time to get out of this claim.
Turkey Bans Advertising on Twitter and Pinterest
As per the new social media law in Turkey, a marketing and advertising company can become a victim of an advertising ban on Twitter and Pinterest, this goes for all social media platforms in Turkey if the social media platform in question doesn’t have a local representative in Turkey. Based on the updated Turkish Advertising Law, if the marketing and advertising companies don’t appoint representatives, they are liable to get a list of penalties.
The authority has the right to remove the content of these companies from social media platforms. It has become a major concern among marketing and advertising companies in Turkey as more and more people are becoming a part of online platforms for their desired products and services. So, if you are going to open a marketing and advertising company in Turkey, you must work under this new social media law. It will help you give the best services to your clients.
Final Words and Conclusions on; “Open a Marketing and Advertising Company in Turkey”
If you are considering opening a marketing and advertising company in Turkey, you are advised to seek legal advice before making any final decisions. It’s also important to do some research on the rules and regulations relevant to your industry. Make sure to make the entire process of setting up a company relatively easier and manageable for you.
Nothing can stop you from establishing a successful marketing and advertising company in Turkey if you follow all policies, laws, and regulations attentively and become a part of the economic growth of the country.
